BUILD LEADERS. ALIGN TEAMS. EXECUTE UNDER PRESSURE.
Private coaching and team systems for high performers who need clarity, structure, and results that hold when pressure hits.
Lead With Clarity. Perform With Consistency.
My 1-on-1 Executive Coaching is built for high-performing leaders who want to operate with precision, purpose, and control.
This isn't about motivation. It's about installing systems that make performance predictable.
I strip away the noise, rebuild your structure, and engineer consistency even when the stakes are high.
You'll gain tactical clarity on your priorities, build accountability frameworks that actually hold, and develop energy systems that sustain performance without burning you out.
You'll learn how to:
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Replace emotion with execution under stress
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Build clarity into every decision you make
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Lead with structure that scales
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Maintain energy, focus, and consistency under pressure
This is leadership without excuses, engineered for results.
What Makes My Coaching Different:
I don't coach from theory. I coach from 21 years of leading soldiers under combat pressure where clarity and systems were non-negotiable.
Every framework I use is battlefield-tested and business-proven. I blend Certified High Performance Coaching (CHPC), John Maxwell Leadership Principles, NLP Identity Reconstruction, and Stoic Protocols to rebuild how you think, lead, and execute.
This is the Coach "Brutal" Method: A complete system for high performers who want clarity, discipline, purpose, and self-command.
I don't coach people to feel better. I coach them to operate better.
Build Teams That Execute Under Pressure.
Most teams don't fail because they lack talent. They fail because they lack alignment.
My Team Leadership Coaching transforms fragmented leadership into high-performing, cohesive units that thrive under pressure.
I don't do trust falls or theory. I install systems. Every engagement is customized to your team's mission, challenges, and culture.
Your team will build:
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An understanding around the 4 phases of Team building and the roles in each stage
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Strategic alignment with defined ownership and shared direction
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Accountability structures that drive execution
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Clear communication rhythms that replace chaos with precision
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Systems for performance under pressure and resilience under stress
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A trust-based culture that earns respect through results
Systems create alignment. Clarity builds consistency. Accountability builds trust.
The Reality:
I've led teams from 30 to 1,200 in a variety of organizations from small businesses, large brokerages, communities of over 5000+ members and Soldiers during deployed and Combat operations. I've rebuilt broken units, aligned scattered priorities, and installed systems that performed when lives were on the line.
I bring that same discipline into business. When your team operates with clarity and accountability, performance stops being accidental and starts being automatic.
Alignment by Design. Not by Accident.
Whether you're working with me individually or as a team, every coaching engagement starts with an audit to identify gaps, friction points, and leadership drift.
From there, I build custom systems designed to fit your operational reality.
Each phase is structured, measurable, and designed to make clarity and execution automatic.
Audit and Design
I diagnose your current system and define clarity benchmarks. This is where I identify what's creating drag and what needs to be rebuilt
Implementation
I install leadership rhythms, accountability architecture, and performance tracking. This is where the system goes live, and you start operating differently.
Optimization
I stress-test your system under pressure and refine it for sustainability. This is where the system becomes permanent and scalable.
Every session I run is tactical, measurable, and grounded in systems that work.
Leadership Forged Under Fire. Translated for Business.
I'm Coach "Brutal," a retired Army Command Sergeant Major (E-9) with 21 years of service, multiple deployments, and the Silver Star and Bronze Star for valor.
I've led and rebuilt teams from 30 to 1,200 soldiers under high-stakes pressure where clarity and structure weren't optional. They were survival.
Today, I bring those same battlefield-tested systems into the business world, helping executives and teams install frameworks that perform when it matters most.
I'm a CHPC-certified, Maxwell-trained, NLP trained and Stoic Protocol coach who blends leadership disciplines with modern performance science to help leaders Unleash and Elevate who they are, how they operate, and how they lead.
I build leaders who don't break under pressure. Leaders who don't negotiate with their emotions. Leaders who rise by design, not by accident.
My programs aren't motivation. They're reconstruction.
No fluff. No theory. Just results.
I Don't Coach Feelings. I Coach Standards.
I build leaders who don't just perform. They transform.
I don't coach from what I once did. I coach from what's possible, and I build systems, frameworks, and identities that create self-led, resilient, high-level operators in business and in life.
I Coach:
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Direct
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Grounded
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No fluff
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Tactical
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Identity-focused
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Leadership-driven
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Brutal truth with elite standards
I am not hype. I am not motivation. I am activation.
My clients don't come to me for inspiration. They come to me for clarity, self-command, and results.
This is the Coach "Brutal" Way:
Performance. Leadership. Identity. Self-Command.
Most coaches just teach tactics.
I rebuild people. From the inside, out.
Executive and Team Leadership Coaching FAQs
What is included in Coach "Brutal’s" Executive and Team Coaching?
Every coaching engagement includes tactical leadership sessions, accountability systems, and frameworks for clarity, structure, and alignment. I work directly with each client or team through a three-phase process: Audit and Design, Implementation, and Optimization. Sessions are structured, measurable, and grounded in battlefield-tested systems that perform under pressure.
Who is Coach "Brutal" coaching for?
My coaching is designed for executives, founders, entrepreneurs, and leadership teams operating under pressure who want to build systems that drive sustainable performance. My ideal clients are successful on paper but know they're performing below their potential due to scattered priorities, inconsistent execution, or emotional reactivity. They want clarity, discipline, and self-command, not motivation.
How does Coach "Brutal"'s coaching process work?
Each engagement begins with a Performance Audit to identify gaps, friction points, and leadership drift. From there, I build custom systems through three phases: Phase 1 (Audit and Design) diagnoses the current system and defines clarity benchmarks; Phase 2 (Implementation) installs leadership rhythms, accountability architecture, and performance tracking; Phase 3 (Optimization) stress-tests the system under pressure and refines it for sustainability. The result is clarity, alignment, and predictable execution.
What makes Coach "Brutal"'s approach different from other leadership coaches?
I don't coach from theory or motivation. I coach from 21 years of battlefield-tested leadership combined with Certified High Performance Coaching (CHPC), John Maxwell Leadership Principles, NLP Identity Reconstruction, and Stoic Protocols. My methodology is a complete operating system that rebuilds how leaders think, act, and execute. The focus is on clarity, discipline, identity, and self-command, not inspiration or hype.
What is The Brutal Leadership Standard?
The Brutal Leadership Standard is my proprietary coaching framework built on five sequential pillars: Clarity, Consistency, Capacity, Congruence, and Freedom. It integrates four core disciplines (CHPC, Maxwell Leadership, NLP Identity Reconstruction, and Stoic Protocols) to create self-led, resilient, high-level operators. The methodology is designed to help leaders stop drifting and start operating with intention, systems, and internal command.
