BUILT-IN PRESSURE. PROVEN IN LEADERSHIP. APPLIED IN LIFE.

I’m Coach “Brutal” (Matt Gruidl), a high-performance executive coach who helps executives, founders, and leadership teams take command of who they are, how they operate, and how they lead under pressure.

I don’t coach from theory alone.
I coach from 30+ years of leadership experience earned where decisions matter, pressure is real, and results are non-negotiable.

For more than three decades, I’ve led in military, corporate, real estate, and entrepreneurial environments where clarity, discipline, and decision-making weren’t preferences; they were requirements.

That experience is the standard behind my coaching.

This Was Learned the Hard Way

I retired as a Command Sergeant Major in the U.S. Army, leading formations ranging from 30 to over 1,200 personnel at the Battalion and Task Force levels, culminating as the Operations Sergeant Major for the 32D AAMDC.

This is where I learned what leadership truly costs and what it demands under pressure.

Key leadership disciplines forged here:

Decision-making under extreme pressure
Accountability at scale
Discipline without ego
Calm authority in uncertain and unforgiving conditions

Stoicism, self-command, and emotional control weren’t concepts.

They were operational requirements.

“Leadership isn’t proven in comfort. It’s earned when pressure removes every excuse.”

- Coach "Brutal"

Illuminated Stairs_edited_edited_edited.jpg

Leadership When Failure Is Not an Option

Where Culture and Alignment Decide Results

I later became Operating Principal and CEO / Team Leader of Keller Williams Realty in El Paso, TX and Las Cruces, NM.

In under two years, I led the growth of a brokerage from 130 to 200+ agents by building leadership systems rooted in:

Clear vision and standards
Talent development and accountability
Culture built intentionally

I also coached and mentored over 5,500 military-connected real estate professionals through masterminds, training programs, and leadership development.

This is where influence, alignment, and culture became non-negotiable.

Where the Standard Is Installed

Today, as President of Marne7 Solutions LLC, I work with executives, founders, and organizations who are successful on paper but know they’re operating below their true standard.

I coach leaders through:

1:1 Executive & Leadership Coaching
Unleash & Elevate High-Performance Blueprint (12 Weeks)
Unleash & Elevate Beyond Performance (12 Weeks)
The Ascension Group
The Next Level Network

The goal isn’t peak performance.
The goal is High Performance that holds under pressure.

After military service, I served as Vice President of Operations in commercial construction and glass, directing multi-million-dollar government, municipal, and national projects.

This environment sharpened:

Operational discipline
Systems thinking and execution
Risk management under constraint
Results-driven accountability

When timelines slip, margins tighten, and consequences are visible, leadership either holds or it collapses.

Frameworks Don’t Matter Without Standards

My coaching integrates:

Certified High Performance Coaching (CHPC)
Maxwell Leadership Principles
NLP-based identity reconstruction
Stoic Protocols for self-command and emotional regulation

But credentials aren’t the differentiator.

Application under pressure is.

Everything I teach is designed to function when stress, emotion, and complexity are present, not when conditions are ideal.

This Is the Reputation

Executive and operational leadership coaching
Vision and mission alignment
Moving leaders from Peak Performer to High Performer
Culture and talent development
Organizational growth and modernization
Large-scale operations and project leadership
Calm, decisive leadership under pressure

This is not theory.
It’s pattern recognition earned over decades.

Coaching Info

The Line I Don’t Cross

I don’t promise easy.
I don’t sell hype.
I don’t coach comfort.

I build leaders who:

Lead themselves first
Operate with discipline and clarity
Stay grounded under pressure
Make clean decisions
Rise to the level their purpose requires

This work isn’t about doing more.
It’s about becoming more by design.

How We can work together

I deliver elite-level transformation through systematic, experience-tested programs and customized coaching based off multiple leadership and coaching certifications designed to rebuild your operating system:

Coaching: Executive and Team

Executive Coaching (1-on-1)

Private coaching for executives and founders who carry responsibility, complexity, and pressure and need structure that holds.

This is not conversational coaching. This is system installation. We rebuild clarity, discipline, decision-making, and self-command so leadership becomes consistent instead of reactive.

If you’re scaling, recovering from burnout, or navigating high-stakes transitions, this is where structure gets installed.

Team Leadership Coaching

Teams don’t fail because of talent. They fail because of misalignment and weak standards.

I work directly with leadership teams to install shared operating systems for communication, accountability, and execution. The goal is not harmony, it’s cohesion under pressure.

This is how teams stop operating as individuals and start operating as a unit.

Coaching Programs: 12 week sessions

High-Performance Blueprint

This is the foundation.

The Blueprint is where leaders stop improvising and start operating with structure. Over twelve weeks, we install the core systems that stabilize execution, eliminate drift, and rebuild internal command.

Focus:
Clarity, Discipline, Structure, Momentum

No one skips this phase.
Structure comes before sustainability.

Beyond Performance

Beyond Performance is not an entry point.
It is earned.

This phase evolves what the Blueprint installs. The focus shifts from correction to refinement, identity congruence, emotional mastery, and leadership standards that hold as pressure becomes constant.

Focus:
Identity, Congruence, Emotional Regulation, Leadership Command

This is where leaders become unshakeable.

Results Speak Louder

"Authentic, effective, and honest accountability. Matt feels like he wins when you win. And even when you don’t feel like you “won,” Matt will help you learn while pointing out your small, sometimes overlooked “wins”. He’s a true coach and mentor for those who want to put in the work to level up their business."

Megan Shoff

Business Owner / Entrepreneur

Fayetteville, NC